Business Self Promotion Tips

1. Ask your previous customers to write a letter of referral that you can show to prospects and post on your website. My research has shown that as they give you these letters, their own referrals to you will also increase.

2. Create a one-page newsletter and distribute it wherever you go. Your cost will be just pennies, and you'll be able to tell people more about what you do in a newsletter than you could in a brochure. Visit OnePageNewsletters.com for more ideas and promotional strategies on this powerful marketing strategy.

3. Put on an educational seminar at a public place such as your local library. Keep it educational so attendees won't feel they're being sold to. Then offer a private 30-minute one-to-one session to your attendees afterward to get better acquainted.

4. Write letters to the editors of local newspapers and business publications. And be sure you mention your website.

5. You do have a website, don't you? Even though it's not free, if you forego just a few of your specialty coffees per month you can cover the cost.

6. Ask for introductions from your accountant, lawyer and even your clergy. People who know people are golden for your marketing.

7. Circulate to meet as many people as possible, gathering business cards as you go. Then hit the phone and e-mail to follow up immediately. Almost no one follows up these days, and you'll be noticed for your thoroughness.

8. Triple the number of business cards you hand out. Give each person you meet one card to keep, and two to give to others they meet who might need your service. Merely the suggestion of this will get them thinking-and will sometimes result in real referrals.

9. Ask people you meet how their businesses are doing. Then ask, "Could what I do be helpful to your business at this time?"

10. Publish your own blog. We can set up a professional, customized blog to match the look and feel of your website or you can set one up with very little money. With google it is totally free. By linking to your own site, you'll also boost your own Google rankings.