Archive for the ‘Pay Per Click’ Category
Microsoft and Ask.com Partner Up
July 18th, 2007
MatthewMicrosoft Office Live today announced that it is adding Ask Sponsored Listings to its adManager Beta search advertising service.
Through adManager, small businesses will be able to purchase and manage search-based keyword advertising from the Microsoft Office Live platform and appear within Ask Sponsored Listings. This is a very big deal as it may signal further consolidation within the competitive search engine and Internet advertising industries.
”We are very excited about the integration of Ask Sponsored Listings, as this provides more options for our small businesses to market their companies and attract new customers,” said Baris Cetinok, director of product management and marketing for Microsoft Office Live. “Adding Ask Sponsored Listings to our adManager service gets us one step closer to our goal of providing small businesses with an all-inclusive search engine marketing service.”
Where do you spend your pay per click dollars?
July 9th, 2007
MatthewWhere do you spend your pay per click dollars?A recent survey by the Chicago-based e-tailing group revealed some interesting findings about PPC campaigns and those who are responsible for managing them. For starters, 44% of e-commerce executives claim to allocate 20% of their entire advertising budgets to PPC campaigns. With that kind of commitment one would think that the campaigns would be closely monitored. Not so fast.An amazing 27% of the marketing executives surveyed said that they did not know how their cost of conversion compared with the total dollar value of each sale. And while 40% of respondents claim to manage more than 5,000 keywords, 32% of them report spending fewer than five hours per week managing the campaigns. Furthermore, 99% of respondents that manage PPC campaigns in house have three or fewer people working on the job.One thing that respondents did completely agree on is where the PPC dollars are spent.
- 100% use Google
- 90% use Yahoo!
- 76% use
MSN - 27% use Ask.com
is the web all that it appears
July 2nd, 2007
admin
Internet advertising is huge
With the growth of information on the internet, the amount of time people spend on it has grown as well, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.
Internet advertising is targeted
As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google’s AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted towards the clients you hope to reach!
Internet adverting enables good conversion tracking
It’s impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisments is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.
Internet advertising has a lower entry-level fees
If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop.
Internet advertising can be much cheaper
Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums.
Internet advertising has greater range
One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targeted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.
On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way.