Archive for the ‘Search Engine Optimization’ Category
Google Adds Blog Search
June 29th, 2007
MatthewBlog Search is Google search technology focused on blogs. Google is a strong believer in the self-publishing phenomenon represented by blogging, and we hope Blog Search will help our users to explore the blogging universe more effectively, and perhaps inspire many to join the revolution themselves. Whether you’re looking for Harry Potter reviews, political commentary, summer salad recipes or anything else, Blog Search enables you to find out what people are saying on any subject of your choice.
Your results include all blogs, not just those published through Blogger; our blog index is continually updated, so you’ll always get the most accurate and up-to-date results; and you can search not just for blogs written in English, but in French, Italian, German, Spanish, Korean, Brazilian Portuguese and other languages as well.
There are a few different ways you can get to Blog Search:
- blogsearch.google.com (Google-style interface)
- search.blogger.com (Blogger-style interface)
- The Blogger Dashboard
- The Navbar on any Blog*Spot blog
It’s the same search in each place, no matter how you get to it. The Navbar, however, provides two buttons: one to search the blog you are currently viewing, and one to search all blogs.
What are Meta Tags?
June 6th, 2007
MatthewTechnically a META tag is that little snippet of code typically located between the <HEAD> </HEAD> tags in an HTML file. More importantly however,
There are three main types of
1.
Example: <
Recommendation: Make your meta description as compelling as you can, as your description often is the difference between getting your listing clicked on in the search results or your competitor’s site.
2.
Example: <
Recommendation: Be careful! Make sure to only use keywords that are relevant to your site. Search engines can penalize or blacklist your site for abuse. Also remember by using this tag you are exposing your keywords to your competitors. Also,if your tags are good enough your competitors will probably copy you.
3.
Example: <
Recommendation: Be careful with how many words you use. I like to use 4-7 words.
Additional Help: If you are interested in learning more about your
http://www.imarketingexpert.com and click on
Why isn’t my site bringing me…
June 2nd, 2007
MatthewWhy isn’t my site bringin me customers.
You are asking the wrong question. Lets start at step 1.
I can not tell you how many times I get a potential client asking me about this. Before you can get “something” out of your business web site, such as leads and sales, you have to put in the work to build a web site that will attract the visitors you want and encourage them to do what you want.
Ask yourself this, Does your business web site have a professional appearance?
Cookie-cutter site templates and/or home-made web sites stand out like sore thumbs, and do nothing to encourage anyone to do business with you. In fact, more often than not. They do the opposite to what you want. For example, if you are a landscape company and brag that you are the best company around but when a potential customer visits your website to view your portfolio and their first impression of your company is your $200 website your sisters brothers cousin built for you, it tells them that you do not care enough about your own company to present it in a professional way. It truly is very simple and always overlooked.
Unless you are an experienced Web site designer, you should hire one to design a business web site for your company. No matter how hard you try. You can not be an expert in landscape design and a professional web designer. Choose one career and be the best at that.
Write and Ad
May 31st, 2007
adminWe highly recommend this small or no-cost strategy to other website owners. The traffic you get comes quickly and keeps delivering long-term. Using this strategy can also go a long way in establishing your expertise on your topic of choice. If you are not using article submissions, I suggest you try it. Visit an article directory and submit your best, current articles. Make sure the article is helpful and includes a small footer at the end, about the author.Here’s a short list of a few article directories:http://www.ezinearticles.com
http://www.ideamarketers.com
http://www.goarticles.com
Google Gets A Clue
May 29th, 2007
MatthewGoogle Pay per action arrives. No more click fraud?!! Increase your advertising reach while paying only for actions that you define. Advertisers will need to define an action, set up conversion tracking and create ads that will motivate publishers in Google content network to place ad units on their sites.
To sign up: click here
Google 411
May 23rd, 2007
Matthew“Google Voice Local Search is Google’s experimental service to make local-business search accessible over the phone.
To try this service, just dial 1-800-GOOG-411 (1-800-466-4411) from any phone.
Using this service, you can:
-search for a local business by name or category. You can say “Giovanni’s Pizzeria” or just “pizza”.
- get connected to the business, free of charge.
-get the details by SMS if you’re using a mobile phone. Just say “text message”.
And it’s free. Google doesn’t charge you a thing for the call or for connecting you to the business. Regular phone charges may apply, based on your telephone service provider.
Note: Google Voice Local Search is still in its experimental stage. It may not be available at all times and may not work for all users. We’re fine-tuning the service to get better at recognizing your requests. It’s currently only available in English, in the US, for US business listings.”