Archive for the ‘Marketing’ Category

this is a new business card for our downstairs neighbor.

Just finished designing a business card that has one side geared toward females and the other toward males. I think it was a cool concept. Now to design the website

1. Local Search.  Newspaper readership, Yellow Pages use, and TV audiences continue to shrink, making local consumers, hard to reach. The good news is that more and more consumers are going online and using local search to find everything from attorneys to plumbers to child care. For you, local search can be far less expensive than traditional marketing. It also can deliver a much better “cost of acquisition.” Since local search zeroes in on your own highly targeted audience, you’ll get leads that are more relevant and it will take less time and money to convert those leads into customers.

2. Online Video. . Studies show that video can boost click-throughs 50%. It also boosts your search engine visibility. That’s why smart marketers are starting to use video in eMail, eNewsletters, microsites, press releases, and in advertising and awareness campaigns on sites like YouTube and Facebook. During 2009, experiment with using video! Some ideas: product demos, testimonials, introduction to your website, special report, a status report (e.g., progress on a project or how you’re renovating your offices), etc.

3. eCommerce. Online sales continue to grow. More and more customers are staying in the comfort of their own home and saving the gas to make purchases. If you do not sell online. You really should.