Archive for the ‘Business’ Category

In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer’s latest estimates. In 2012 females will outnumber males online by more than 8 million.

One reason for the difference is that there are more females than males in the

US Census Bureau. In fact, teenage girls are the driving force behind increased female Internet usage in the

In 2008, 68% of all females ages 3+ and 65% of males 3+ will go online at least once a month.

eMarketer predicts that, despite the economic rough patch, US online advertising will continue to grow through 2008. Online ad spending will rise by 23%.

Yet even that reduced rate of growth will continue to top total media ad spending, maintaining online advertising’s position as the fastest-growing media in terms of ad spending.

“Several elements unique to the Internet will support continued US ad spending growth even if other media falter,” said David Hallerman, senior analyst at eMarketer.

“The greater ability to measure ads online will likely encourage marketers with reduced budgets,” Mr. Hallerman said. “Those same marketers are finding that the audiences they need to target are spending more of their media time on the Web.”

Search will account for the largest portion of online ad spending in 2008, at 40%. That percentage will decrease slightly through 2012, when it will account for 37.3% of US online ad spending.

Conversely, spending on rich media and video advertising is set to grow as a percentage of online ad spending, rising to 18.5% in 2012 from 10.2% in 2008.

eMarketer predicts that total US advertising spending will grow by 3.3% in 2008.

Advertising Age recently reported that other analysts have also predicted total media ad growth.

Speaking at the American Association of Advertising Agencies‘ Media Conference and Trade Show, Bear Stearns analyst Alexia Quadrani said US ad spending would increase 4% in 2008, up from an estimated 3.3% in 2007.

Ms. Quadrani said that, despite fears about the economy, marketers still have reason to spend on advertising.

“Many marketers face an extremely competitive landscape with products that aren’t very different from those of rivals. They also have raised prices and need to advertise to get consumers to continue to buy their goods.”

I came accross this information at msn.

To use Google’s software — among the most popular — follow these steps on both your work and home PC. First, you’ll need to set up a Google account on both machines by visiting Google.com/accounts. (Be sure to use the same account on both computers.) Then go to Desktop.Google.com to download the search software. When it’s up and running — again, do this on both machines — click on Desktop Preferences, then Google Account Features. From there, check the box next to Search Across Computers. After that point, any document you open on either machine will be copied to Google’s servers — and will be searchable from either machine.

Getting hold of your company’s internal documents could give others insight into your plans, and losing certain information could have legal repercussions. In particular, myriad state laws regulate how a company has to react when it loses private information about customers or employees; most require notifying those people about the breach in writing. Sending those notifications can be costly for your company — not to mention damaging to its reputation.

On top of that threat, researchers have found vulnerabilities in Google’s desktop-search software that could let a hacker trick a user into giving up access to files, says Schmugar of McAfee. (Those vulnerabilities have since been fixed, but more could crop up, he says.)

Matt Glotzbach, product management director for Google Enterprise, says that there are bound to be vulnerabilities in any software and that, to the best of his knowledge, none of the Google Desktop vulnerabilities were exploited by hackers. He adds that when Google finds out about a vulnerability, it quickly fixes it and notifies users.

How to Stay Safe: If you have any files on your work PC that shouldn’t be made public, ask your IT administrator to help you set up Google Desktop to avoid accidental leaks.

An alternative to this is to store your work files online. 

How to store work files online

The Problem: Desktop search aside, most people who often work away from the office have come up with their own solution to getting access to work files. They save them on a disk or a portable device and then plug it into a home computer. Or they store the files on the company network, then access the network remotely. But portable devices can be cumbersome, and company-network connections can be slow and unreliable.

The Trick: Use an online-storage service from the likes of Box.net Inc., Streamload Inc. or AOL-owned Xdrive. (Box.net also offers its service inside the social-networking site Facebook.) Most offer some free storage, from one to five gigabytes, and charge a few dollars a month for premium packages with extra space. Another guerrilla storage solution is to e-mail files to your private, Web-based e-mail account, such as Gmail or Hotmail.

The Risk: A bad guy could steal your password for one of these sites and quickly grab copies of your company’s sensitive files.

How to Stay Safe: When you’re thinking about storing a file online, ask yourself if it would be OK for that file to be splashed all over the Internet or sent to the CEO of your company’s top rival. If so, go for it. If not, don’t.