Archive for April, 2011

Photographers and Photo galleries are in the business of aesthetics, yet it’s amazing how generic and uninventive many of their websites can be. Minimal graphics, fonts, and color schemes are designed to keep the viewer’s focus on the art itself, often at the expense of creativity and attractiveness. As in any business, it’s important for galleries to make a website that stands out and is memorable.  Our current design for a very exclusive photographer show the array of choices that designers have and the ways in which sophisticated, intricate, or visually interesting graphics can actually enhance the look of the art, not counteract it. By creating a balance between the work being sold and the design format, art galleries have the potential to optimize their website as a marketing tool and therefore increase their business.