It was bound to happen. We have been in business for 8 years and have never had a client so upset with us that they post a bad review. Today, all that changed. Our client , John, runs a wine country shuttle service in our local area. He hired us two years ago to assist with SEO. We did a great job and he is still listed very high in google for his search terms. The problem came when he did not pay us for three months work and requested that we give him another three months to pay at which time he would pay the entire 6 month bill. Unfortunately at the end of six months. He still would not pay.

This brings us to his reviews. Yes reviews. John has taken it upon himself to post 3 fake reviews from fraudulent emails he created.
The first review states: “ This company is a scam. If you do research they operate under up to three different domains with different pricing for each. They are 7daywebdesign.com, Imarketingexpert.com and GoLocalLIsting.com and many more with just as many phone numbers and fake addresses. I would highly recommend staying away from this type of company. Any website firm that has a monthly fee is a ripoff. Stop paying and you no longer have a site. Invest in your company and choose professionals that will create a site that isn’t owned by someone else.”

Now he is correct about two things. The three companies he mentioned are owned by our corporation: Affordable Web Design Inc, but we do not use fake phone numbers nor fake addresses. This just makes no sense at all. The point of advertising is to bring in business. Not lead them to fake addresses and phone numbers that are disconnected. The second correct comment that he stated is that we do in fact charge a monthly fee for SEO work.

The second review states: “ I cannot even believe my eyes, how a business owner would not only try to cheat local listings with over saturation but to take a review meant for his company and remove his business names, create a false gmail account and slander all other companies in Temecula is too much. I’ve heard of this company before in a not so white light but this takes the cake. I highly suggest someone delete these spam comments before it hurts not just those businesses but also this companies reputation city wide.”

This one is just plain confusing. I have searched around and cannot figure out what in the world he is talking about. Sorry. I wish I could.

The third and final review states: “I try to set up a company website with Matt. He failed to meet deadlines. He only responded after weeks of calling and leaving messages. He finally set up a generic, cheesy website that didn’t even work and I thought my ten-year-old daughter created. He tried to make it sound like it was my fault that he couldn’t do his job. The truth is, he is unprofessional, unreliable, and should rename his company 7 Month Web Design or Ten Year Old Creations. Save your money and frustration and take your hard earned money elsewhere. God Bless.”

Now I am not sure what makes a web design customer get so malicious as this. He obviously wanted to cause more harm to our business and felt the previous were not enough. Well, we have never had a client that took 7 months. In fact, 99% of our websites are completed in 7 Days. Hence, the 7 Day Web Design concept. In fact, our agreement that every clients signs, states that the website will be completed in 7 Days. The strangest part about the whole thing is that HE owes us money. He is angry at us for believing he would pay us after doing 6 months work. It has never happened but if a client truly did not like the website we designed for them. We would give them their money back.

I have found that the pattern for fake reviews is:
1. No profile pic or any kind of contact information
2. Only bad reviews associated with the person
3. Over the top negative review.

So what to do when competitors or angry customers post bad reviews about your business on Google, Yahoo, Rip Off Report, Etc. I have pleaded my case with them all to no end. I have reported the reviews as fraud. Missed countless hours of sleep trying to figure out what can be done.
Unfortunately, the only solution I can come up with is to have your satisfied customers post good or true reviews about your business. I have asked all my clients to do this and many have responded with their own stories of unfair practices from upset customers, etc.