Archive for August, 2009

We’ve put together a list of outdated tech terms, phrases that you shouldn’t be using at work anymore because they will make you seem old. This is especially true if you’re looking for a new job. For example, on an interview, you should be talking about “cloud computing,” not “ASPs” even though they are basically the same thing.

This list is useful for 20-somethings, too. Now when the senior person in the office uses one of these terms, you’ll know what he’s talking about.

1. Intranet

Popular in the mid-90s, the term “intranet” referred to a private network running the Internet Protocol and other Internet standards such as the Hypertext Transfer Protocol (HTTP). It was also used to describe an internal Web site that was hosted behind a firewall and was accessible only to employees. Today, every private network runs IP. So you can just use the term virtual private network or VPN to describe a private IP-based network.

2. Extranet

An “extranet” referred to private network connections based on Internet standards such as IP and HTTP that extended outside an organization, such as between business partners. Extranets often replaced point-to-point electronic data interchange (EDI) connections that used standards such as X12. Today, companies provide suppliers, resellers and other members of their supply chain with access to their VPNs.

3. Web Surfing

When is the last time you heard someone talk about surfing the Web? You know the term is out of date when your kids don’t know what it means. To teens and tweens, the Internet and the World Wide Web are one and the same thing. So it’s better to use the term “browsing” the Web if you want to be understood.

4. Push Technology

The debate over the merits of “push” versus “pull” technology came to a head in 1996 with the release of the PointCast Network, a Web service that sent a steady stream of news to subscribers. However, PointCast and other push technology services required too much network bandwidth. Eventually, push technology evolved into RSS feeds, which remain the preferred method for publishing information to subscribers of the Internet. RSS stands for Really Simple Syndication.

5. Application Service Provider (ASP)

During this decade, the term “Application Service Provider” evolved into “Software-as-a-Service.” Both terms refer to a vendor hosting a software application and providing access to it over the Web. Customers buy the software on a subscription basis, rather than having to own and operate it themselves. ASP was a hot term prior to the dot-com bust. Then it was replaced by “SaaS.” Now it’s cool to talk about “cloud computing.”

6. Personal Digital Assistant (PDA)

Coined by former Apple CEO John Sculley back in 1992 when he unveiled the Apple Newton, the term “personal digital assistant” referred to a handheld computer. PDA was still in use in 1996, when the Palm Pilot was the hottest handheld in corporate America. Today, the preferred generic term for a handheld like a Blackberry or an iPhone is a “smartphone”.

7. Internet Telephony

You need to purge the term “Internet telephony” from your vocabulary and switch to VoIP, for Voice over IP. Even the term VoIP is getting old-fashioned because pretty soon all telephone calls will be routed over the Internet rather than the Public Switched Telephone Network. It’s probably time to stop referring to the PSTN, too, because it is headed for the history books as all voice, data and video traffic is carried on the Internet.

8. Weblog

A blog is a shortened version of “Weblog,” a term that emerged in the late 1990s to describe commentary that an individual publishes online. It spawned many words still in use such as “blogger” and “blogosphere.” Nowadays, few people have time to blog so they are “microblogging,” which is another word that’s heading out the door as people turn Twitter into a generic term for blasting out 140-character observations or opinions.

9. Thin Client

You have to give Larry Ellison credit for seeing many of the flaws in the client/server computing architecture and for popularizing the term “thin client” to refer to Oracle’s alternative terminal-like approach. In 1993, Ellison was touting thin clients as a way for large organizations to improve network security and manageability. Although thin clients never replaced PCs, the concept is similar to “virtual desktops” that are gaining popularity today as a way of supporting mobile workers.

10. Rboc

In 1984, the U.S. government forced AT&T to split up into seven Regional Bell Operating Companies [RBOCs] also known as Baby Bells. Customers bought local service from RBOCs and long-distance service from carriers such as AT&T. Telecom industry mergers over the last 15 years have formed integrated local- and long-distance carriers such as AT&T, Verizon and Qwest. This makes not only the term RBOC obsolete, but also the terms ILEC for Incumbent Local Exchange Carrier [i.e., GTE] and CLEC for Competitive Local Exchange Carrier [i.e., MFS].

11. Long-Distance Call

Thanks to flat-rate calling plans available from carriers for at least five years, nobody needs to distinguish between local and long-distance calls anymore. Similarly, you don’t need to distinguish between terrestrial and wireless calls because so many people use only wireless services. Like pay phones, long-distance calls — and their premium prices — are relics of a past without national and unlimited calling plans.

12. World Wide Web

Nobody talks about the “World Wide Web” anymore, or the “Information Superhighway,” for that matter. It’s just the Internet. It’s a distinction that Steve Czaban, the popular Fox Sports Radio talk show host, likes to mock when he refers to the “Worldwide Interweb.” Nothing dates you more than pulling out one of those old-fashioned ways of referring to the Internet such as “infobahn” or “electronic highway.”

It was bound to happen. We have been in business for 8 years and have never had a client so upset with us that they post a bad review. Today, all that changed. Our client , John, runs a wine country shuttle service in our local area. He hired us two years ago to assist with SEO. We did a great job and he is still listed very high in google for his search terms. The problem came when he did not pay us for three months work and requested that we give him another three months to pay at which time he would pay the entire 6 month bill. Unfortunately at the end of six months. He still would not pay.

This brings us to his reviews. Yes reviews. John has taken it upon himself to post 3 fake reviews from fraudulent emails he created.
The first review states: “ This company is a scam. If you do research they operate under up to three different domains with different pricing for each. They are 7daywebdesign.com, Imarketingexpert.com and GoLocalLIsting.com and many more with just as many phone numbers and fake addresses. I would highly recommend staying away from this type of company. Any website firm that has a monthly fee is a ripoff. Stop paying and you no longer have a site. Invest in your company and choose professionals that will create a site that isn’t owned by someone else.”

Now he is correct about two things. The three companies he mentioned are owned by our corporation: Affordable Web Design Inc, but we do not use fake phone numbers nor fake addresses. This just makes no sense at all. The point of advertising is to bring in business. Not lead them to fake addresses and phone numbers that are disconnected. The second correct comment that he stated is that we do in fact charge a monthly fee for SEO work.

The second review states: “ I cannot even believe my eyes, how a business owner would not only try to cheat local listings with over saturation but to take a review meant for his company and remove his business names, create a false gmail account and slander all other companies in Temecula is too much. I’ve heard of this company before in a not so white light but this takes the cake. I highly suggest someone delete these spam comments before it hurts not just those businesses but also this companies reputation city wide.”

This one is just plain confusing. I have searched around and cannot figure out what in the world he is talking about. Sorry. I wish I could.

The third and final review states: “I try to set up a company website with Matt. He failed to meet deadlines. He only responded after weeks of calling and leaving messages. He finally set up a generic, cheesy website that didn’t even work and I thought my ten-year-old daughter created. He tried to make it sound like it was my fault that he couldn’t do his job. The truth is, he is unprofessional, unreliable, and should rename his company 7 Month Web Design or Ten Year Old Creations. Save your money and frustration and take your hard earned money elsewhere. God Bless.”

Now I am not sure what makes a web design customer get so malicious as this. He obviously wanted to cause more harm to our business and felt the previous were not enough. Well, we have never had a client that took 7 months. In fact, 99% of our websites are completed in 7 Days. Hence, the 7 Day Web Design concept. In fact, our agreement that every clients signs, states that the website will be completed in 7 Days. The strangest part about the whole thing is that HE owes us money. He is angry at us for believing he would pay us after doing 6 months work. It has never happened but if a client truly did not like the website we designed for them. We would give them their money back.

I have found that the pattern for fake reviews is:
1. No profile pic or any kind of contact information
2. Only bad reviews associated with the person
3. Over the top negative review.

So what to do when competitors or angry customers post bad reviews about your business on Google, Yahoo, Rip Off Report, Etc. I have pleaded my case with them all to no end. I have reported the reviews as fraud. Missed countless hours of sleep trying to figure out what can be done.
Unfortunately, the only solution I can come up with is to have your satisfied customers post good or true reviews about your business. I have asked all my clients to do this and many have responded with their own stories of unfair practices from upset customers, etc.