Future Target Market: Women
In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer’s latest estimates. In 2012 females will outnumber males online by more than 8 million.
One reason for the difference is that there are more females than males in the
US Census Bureau. In fact, teenage girls are the driving force behind increased female Internet usage in the
In 2008, 68% of all females ages 3+ and 65% of males 3+ will go online at least once a month.