Future Target Market: Women

In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer’s latest estimates. In 2012 females will outnumber males online by more than 8 million.

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One reason for the difference is that there are more females than males in the

US population: 154.5 million in 2008 compared with 149.4 million males, according to the

US Census Bureau. In fact, teenage girls are the driving force behind increased female Internet usage in the

US. In the adult population, females are slightly less likely to go online than males: eMarketer projects that 68% of adult females will do so in 2008, compared with 70% of adult males.

In 2008, 68% of all females ages 3+ and 65% of males 3+ will go online at least once a month.

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