Corporations understand the power of color and spend a lot of time and money using it for office colors, advertising, logos, websites and more. How are your colors working for you? 

Research has shown the following psychological effects to these colors: 

Blue – Cool, subduing, melancholy, contemplative, sober, cold, sky, water, ice 

Red – passionate, exciting, fervid, active, heat, fire, blood 

Green – quieting, refreshing, peaceful, health but it can also denote illness or guilt

Purple – dignified, pompous, religious, mournful, mystic, cool, mist, darkness, shadow

Yellow – cheerful, inspiring, vital, celestial, denoting high spirit, health, and sunlight 

Black - style, class, romance, funereal, ominous, deadly, depressing, night, emptiness