Check your web rankings
Make it a habit to check your search engine rankings at least weekly. This will give you a good idea of your visibility on the Web and alert you to any trends - up or down - in your rankings. You should check all of your important keywords and key phrases, and check all the search engines that matter to you, not just Google. There are programs available that will automate this task. One of the best is Web Position, but there are many other tools on the market, including free ones