American Airlines Sues Google
American Airlines filed suit against Google in federal court late last week, alleging that the search giant’s AdWords program infringes on American’s trademarks. Without authorization or approval, Google sold the right to use American Airlines’ trademarks and service marks, the complaint, filed in the U.S. District Court for the Northwestern District of Texas, asserted.
According to the suit, Google’s search engine is helping third parties "mislead consumers" and "misappropriate" the American Airlines marks by using them as keyword triggers for AdWords campaigns and by displaying the trademarks in the actual ad text, the airline claimed.
The airline pointed to several ways in which Google is violating its trademarks but reserved its greatest ire for Google’s policy of selling trademarks as keyword triggers for other companies’ ad campaigns. The complaint includes screen shots that show the AdWords system recommending American Airlines trademarks for an ad campaign
Read More About this here.