I am always amazed at the type of money that is involved in a successful website. The Cool Virtual World for Kids was just acquired by Disney for $700 Million ($350 million in cash now and opportunity to earn $350 million between now and 2009).While, I have to say I had never heard of Club Penguin prior to reading about their recent acquisition by Disney, I did check out their site and was super impressed with the safe, innovative and kid-friendly virtual world they have created. I was equally impressed by their global involvement in education and medical treatment for children in Uganda and Romania.

As a parent, I can tell they have really gone beyond the call of duty to implement the appropriate safety measures for children interacting in this game. Club Penguin seems to have it all: a innovative solution, a cool site and a social conscious.