Time to Redesign
Before I start, I want to say, that my job is to get you results with your business. Web design is so much more that just something nice to look at. Seriously, think about it. Myspace.com is bought for a huge amount of money. Youtube.com was bought for a gazillion dollars. Why? Because the internet is the most powerful media source available today and if you want success like I do, you need to make it and be the best you can be. The truth is designs age within a couple of years, much like cars or cell phones. With my new iphone in hand, I look at my wife’s blackberry and laugh at how outdated her phone is.
Is it time to redesign?
As overwhelming of a task as it may seem, your website is your company’s image and needs to look professional and up to date. Ask yourself, how long have I had my current web site design? If your answer is more than 2 years, then its time to start thinking redesign.
Web technology advancements are very rapid and every year the industry breaks through with new and improved web applications, usability, design and back end programming. As a reference, Car manufacturers usually change their models every 3-5 years. Always introducing something new, sleeker, faster, with up to date technology etc. In fact car manufacturers make minor changes every year to give their customers something new to look forward to. Just like cars, web sites also need a fresh design every once in a while.
Don’t be left behind, if you aren’t going to do it, your competitors will. Your site may look great to you, after all you approved on the design and paid for it, but in reality it may not be all that great in today’s standards.Unfortunately, no matter how great your product or service may be, if your web site doesn’t grab your potential customer’s attention within the first 3 seconds, chances are they will leave your website. Shoppers aren’t very patient and need something that makes them take the next step.
Evaluate your site’s look and feel, does it look old, are you still using tables or frames. If so, it is time to redesign. Have a third party look through your site, and see how well it conveys your products and services to someone who knows nothing about it.
Get your hands on a web analytics report that tells you how many users have visited your site. Let’s face it; a successful website is all about conversions. If you are getting a lot of traffic than disregard my article.Remember, you only get one chance to make a first impression, so make it the right one. If you don’t your competition will.
I aspire to be more, to do more, and to make more. What about you?