Where do you spend your pay per click dollars?
Where do you spend your pay per click dollars?A recent survey by the Chicago-based e-tailing group revealed some interesting findings about PPC campaigns and those who are responsible for managing them. For starters, 44% of e-commerce executives claim to allocate 20% of their entire advertising budgets to PPC campaigns. With that kind of commitment one would think that the campaigns would be closely monitored. Not so fast.An amazing 27% of the marketing executives surveyed said that they did not know how their cost of conversion compared with the total dollar value of each sale. And while 40% of respondents claim to manage more than 5,000 keywords, 32% of them report spending fewer than five hours per week managing the campaigns. Furthermore, 99% of respondents that manage PPC campaigns in house have three or fewer people working on the job.One thing that respondents did completely agree on is where the PPC dollars are spent.
- 100% use Google
- 90% use Yahoo!
- 76% use
MSN - 27% use Ask.com