Its been a while

June 30th, 2009

Matthew

In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.

In this article you’ll learn what to consider when preparing a perfect landing page for your product, how to focus user’s attention on the most important parts of your sites and also how you can use videos and user ratings to improve your conversion rates.

Professional Design Builds Trust

The most important rule for website usability is to keep it simple. Make your links speak for themselves. Make the structure of your website predictable. Provide clear and visible feedback. Comfort your visitors and make it hard for them to do serious mistakes.

However, while these (quite obvious) guidelines may help your readers to get a solid understanding of how your site works, they will not necessarily lead to more sales. Besides, you may have some goals that conflict with this paradigm of simplicity, the most important of which are probably up-selling and cross-selling.

Build Trust and Credibility

When it comes to building customer’s trust in your company, a professional, trustworthy design becomes crucial. In the Web, people are very likely to mistrust online-business, so you better make sure that you appear credible and serious. Inkd.com does just that with a professional look, a solid grid-based layout and following classic usability conventions.

For everything you do on your website, keep in mind that the user always has to be in control of what’s happening. This holds true for expert users, who will use your internal search to quickly access products they are interested in. They may want to be able to filter search results in a certain way. And it holds equally true for the users-newbies, who wants to see proof of the teasers on your home page and will likely use your primary menu to navigate.

When a user is attracted to the advertising campaign of a product, you have no alternative but to lead that user directly to the product page itself. The next click after that should lead the user directly to the purchase page. By the way, why should you use a shopping cart in this case, if the user wants to buy only one product? The cart becomes totally useless and creates more steps in the sales process. With each additional step, the risk of cart abandonment increases.

The rule of thumbs: if a user finds a product through your internal search engine, he or she shouldn’t have to click more than twice to find essential information about the product.

Deliver the right information at the right time

Speaking of good information, another important rule for leaving users in control is delivering the right information at the right time, whether the information is related to the product, shipping, credit card security risks, privacy or what have you. Because of the large amount of information you can deliver to the user, you need to sort it by priority.

Delivering the right information at the right time is important. Scribbles: before users type in any data, the site informs them about payment methods, privacy and purchase opportunities for educational purposes. However, both privacy data and the “education”-link could be given more visual weight on the page.

The user will have certain questions at each stage of the shopping process; focus on the answers to these questions, and make them the most prominent on the page at that time. Additional useful information can be “hidden” behind a hyperlink (as the “education” link in the Scribble-example above).

Don’t advertise, lead the users

Be careful about using graphic elements to prioritize information; don’t make them look like advertisements. People tend to overlook page elements that look like ads. Of course, you can illustrate the advantages of your products with big pictures — really big pictures. Jakob Nielsen even recommends using full-screen-sized views: “If I click on a product image on a product page, I am certainly asking for a bigger version of that image. And as I intentionally clicked, I’m able to wait for the really great picture. I’m not only able to but I even expect to wait for some loading delay.”

The paradigm of simplicity means that store designers have to be very careful experimenting with new techniques such as AJAX and rich Internet applications based on Flash. If you use these, you will have to run usability tests. New studies show that many people are still unfamiliar with functions like dragging and dropping and do not know what words like “tagging” mean.

Newsberry uses a beautiful layout with attracitve design elements. However, it fails to attract readers to sign up for the service immediately – users need time to find the obscure, modest “sign up”-button. How much time do you need to find it? Probably making the button stand out would work better in this case.

Be careful about using visual elements to prioritize information; don’t make them look like advertisements. Good example: Five Simple Steps

Mark Boulton’s Five Simple Steps does a good job of focusing users’ attention to purchasing options while not making them look like advertisements. Clear visual design and layout reinforce the sales funnel effect.

Getting back to the questions that customers pose, one of their big questions on landing pages is, “What next?” Take a look around the Web. You’ll find tons of stores that hide their order buttons or label them with ambiguous terms. For example, the German store Werbemittelguide includes the terms “Order or ask for an offer” on a single button. While distinguishing between direct orders and solicited offers gives users more control, placing these two different ideas on one button is confusing. In this particular case, clicking on the button does nothing other than put the product in your cart. And the cart is positioned in the bottom-left corner: a clear violation of user expectations.

Highight What’s Important And Use Proper Wording

Go to the website www.guut.de, look for a second and then close your eyes. Open them again for a second and then close again. What did you notice? The big product picture on the left? The countdown? The huge orange order button? The label on the button says “Order now” — a couple of years ago, a lot of Web designers would have regarded that as outrageous, outdated design. Today, it’s state of the art.

“Tell people clearly what they should do next,” says US e-commerce expert Peter Blackshaw. What works with online shopping also holds true for online communication, downloading a PDF brochure or any other form of conversion. Make the most important option the biggest. Links to “More information,” “Details” and “Technical data” are also important, but less important than the conversion itself. They should be displayed in a smaller font or in less aggressive colors.

The US agency MarketingExperiments learned first-hand how strongly wording can influence conversion rates. It tested its own campaign, which aims to convert readers to paid subscribers. Every single element of the email campaign was tested. The button that triggered conversions was labeled “Continue here,” which at first glance would seem to work perfectly. The outcome of the test surprised even experienced experts. A new button labeled “Continue to article” converted 3.3% better than the first; and a third version, labeled “Click to continue,” convinced almost 10% more users.

Video Is Often A Silver Bullet

It is becoming common sense for product descriptions and product pages to include videos that show the products in action. In Germany, almost 60% of all retailers surveyed by the BVDW indicated that they planned to increase their efforts with video.

The bike retailer Fahrrad.de invited sales agents from all brands to its new studio, which was built solely for producing videos for its website. The sales agents were advised to explain why their products were better than others. And most brands sent not only sales people but also cross-country world champions to stand in front of the camera. Some retailers might argue that their products are not suited to online video. By now, though, we can quickly find many products that are being advertised with online videos.

…and GoodBarry.com use prominent video blocks on their start pages. Videos are often used to quickly explain what the product is all about and what advantages it can bring to the customers.

What is very important to understand is that the videos don’t have to be full-throttle studio productions with enormous budgets. In many cases a hand-made personal video will do. It may even perform better than a traditional advertising video because it’s more honest. Websites that push new concepts, like eBags.com, try to build community websites around their product videos, and users can vote on which video they like best.

A very nice idea was used by Pleo, a company that sells a kind of robot pet that looks like a dinosaur. Pleo hit the sidewalks in certain cities, put the dinosaurs on the ground and shot people’s reactions. You could hardly advertise with more authenticity.

And don’t let anyone fool you, there is only one format for online video these days: Flash. Only Flash allows video to be seamlessly embedded onto a Web page and integrated with other elements on the page. Because of YouTube’s success, most users are able to play back Flash video. And producing video is really not expensive, even if it is farmed out to an agency.

Don’t Underestimate The Importance Of User Ratings And Customers Reviews

This may be one of the most important topics of all these days. In tourism, about 60% of all travellers base their decisions on online research. They visit ratings websites to find the best destinations and hotels, free from the marketing overtures of the companies themselves. Similar websites can be found in the electronics and other industries.

This leads us to two questions:


  1. Should store owners build their own ratings system?
  2. How should one deal with criticism?

The first answer is pretty simple. In most cases the answer is, “No.” And there are a lot of reasons for that. The most important reason is that no retailer is trustworthy in this way. People would know that commercial interests are behind any recommendation; the cost and effort to maintain such systems are immense; and only the biggest websites attract enough users to build a valuable rating system. If a website owner decides to build his own system, he must provide the ratings right in the spot where users expect it: beside the products.

Take Thomas Cook Travel an example. After a lot of research, it built its own user ratings system, which is now one major filter in its internal search. An external system like Idealo.de (or PriceGrabber.com) might be a better alternative. Idealo gathers ratings from a lot of platforms and aggregates them with tests and reviews from websites and magazines. The plattform itself is neutral because individual retailers cannot influence the content.

CEOs Without College Degrees

June 4th, 2009

Matthew

 

Ceos without college degrees

The thousands of wait-listed would-be MBAs who may not get the chance to go to their dream B-school might want to draw inspiration from the following group of CEOs. Not only did they not get graduate degrees, they didn’t get undergraduate degrees — and some never even attended college.

Of course, not having a degree didn’t stop them from being a big name on campus. You’ll find Alfred Taubman’s name at Brown, Harvard, the University of Michigan, and Lawrence Technological University; at least one building on each campus bears his name, although the retail magnate and philanthropist never finished college. Read on to learn who else made it into corporate top spots without the benefit of a bachelor’s degree.

1. Dennis Albaugh

Chairman, Albaugh

Type of Business: Pesticides

Education: Associate’s degree from Des Moines Area Community College

Fun fact: He has a collection of more than 100 classic Chevrolets

2. Paul Allen

Founder and chairman, Vulcan

Type of Business: Media, telecommunications

Education: Dropped out of Washington State College after two years

Fun fact: He persuaded Bill Gates to drop out of Harvard. They later founded Microsoft (MSFT) together.

3. Richard Branson

CEO, Virgin Group

Type of Business: Travel, radio, TV, music, venture capital

Education: No college degree

Fun fact: He became an entrepreneur at age 16 with the creation of Student magazine.

4. Maverick Carter

CEO, LRMR Innovative Marketing & Branding

Type of Business: Marketing

Education: 3.5 years of college at Western Michigan University and University of Akron combined

Quote: “Don’t be afraid if you see an opportunity to go and give it shot. You can finish school later; it’s always there.”

5. John Paul DeJoria

CEO, John Paul Mitchell Systems

Type of Business: Hair-care products

Education: No college

Fun fact: He started out selling greeting cards at age 9.

6. Michael Dell

Founder, chairman, and CEO Dell (DELL)

Type of Business: Computers

Education: Attended University of Texas, Austin; did not finish.

Quote: “When I started our company, it was very much an idea outside of the conventional wisdom, and if there were people telling me that it wasn’t going to work, I wasn’t really listening to them.”

7. Felix Dennis

Founder and chairman, Alpha Media Group, formerly Dennis Publishing

Type of Business: Publishing (Maxim, The Week)

Education: No college degree

Fun fact: He wrote a biography and published a magazine about Bruce Lee; sales surged when the martial arts star died suddenly in 1973.

8. Barry Diller

Chairman and CEO of IAC/InterActiveCorp (IACI)

Type of Business: Media

Education: Dropped out of UCLA after three weeks

Fun fact: He started his career working in the mail room of the William Morris Agency.

9. Bill Gates

Co-chair and Trustee, Bill & Melinda Gates Foundation; Chairman, Microsoft (MSFT)

Type of Business: Philanthropy. Software.

Education: Dropped out of Harvard

Fun fact: As a schoolboy, he created a program that allowed people to play tic-tac-toe on the computer.

10. Mukesh “Micky” Jagtiani

Chairman, Landmark International (Dubai)

Type of Business: Retailing

Education: No college degree

Fun fact: The billionaire mall developer flunked out of a London accounting school as a teenager and worked as a taxi driver before becoming an entrepreneur.

11. Dean Kamen

Founder and chairman, Segway

Type of Business: Motor vehicles

Education: Dropped out of Worcester Polytechnic Institute

Fun fact: Kamen founded FIRST, a robotics competition for high school students.

12. David Oreck

Founder, Oreck

Type of Business: Vacuum cleaners

Education: No college. At 17, enlisted in the army, and flew B-29 bombers during World War II

Quote: “Things are never as bad as they seem to the pessimist and never as good as they seem to the optimist.”

13. Amancio Ortega Gaona

President, Inditex Group

Type of Business: Fashion retailing (Zara, Kiddy Class, others). (A Coruna, Spain)

Education: No college

Fun fact: Often cited as the richest man in Spain, he reportedly has never given any media interviews

14. Phillip Ruffin

Owner, Treasure Island

Type of Business: Casinos

Education: Attended Washburn University for three years and Wichita State University but never got his degree.

Quote: “You get the most experience from the business of life.”

15. Alfred Taubman

Founder, Taubman Centers (TCO). Philanthropist

Type of Business: Shopping malls

Education: Attended the University of Michigan at Ann Arbor for three years but left to start a family and his career

Quote: “Become an expert in one fundamental area of your market or business. No one starts out as a generalist.”

16. Ty Warner

Founder, Ty, Inc.

Type of Business: Toys (stuffed animals)

Education: Dropped out of college to pursue a career in acting. Later founded Ty Inc.

Fun fact: The plush animals his company manufactured retailed for only $5 in the 1990s, but Beanie Baby-mania drove prices up to $30 or more for the hard-to-get characters

Screen Dash

April 28th, 2009

Matthew

Screen Dash combines screenshot capture abilities, paint and photo editing tools, and instant image hosting.  This process may seem simple but it saves the average photo user over 120 seconds.  Think about it: if you find a image or story you want to put on your blog or website, you would have to either copy or take a screenshot, go into Paint and add some comments, then go to an image host to upload the photo, and finally insert the code into your page. Screen Dash combines this all into one smart utility.

You can simply grab a photo you want to post to your website, edit the photo, and then instantly upload it online.  The Premium version is even cooler, you can host your own images on your site, use your own Adsense to profit from pictures you post to Screen Dash, and use more advanced editing tools similar to those of GIMP and Photoshop.  Download Now!

Least Expensive Photos

April 28th, 2009

Matthew

Anyone who needs cheap royalty-free pictures has a great opportunity to buy them at Pixmac.com for the lowest price ever. Prices start at just $0.06 per photo. picmac offers subscriptions for 1, 3 or 12 months. The subscription can be used for the Pixmac collection and all pictures in the celebrity section. All subscription prices are available on price list page.

Picture with Gene Simmons

March 18th, 2009

Matthew

genetandi

This is my son Tanner and I with Gene Simmons. Taken today at wilson creek winery.

Recession

March 10th, 2009

Matthew

We’re in a recession – so this is the ideal time to improve, maybe even expand, your website. Wait a minute: conventional wisdom advises that businesses need to knuckle down during times like this, be especially cautious. Don’t spend money, ride it out, etc. But who says anything about being conventional right now – especially when it comes to your web presence?

Recessions can present perfect opportunities for starting a new business. Just look at Whole Foods, Costco, Intuit, Applebee’s and Supercuts (all launched during recessions) as well as 16 of 30 companies that make up the Dow Industrial average (McDonald’s, General Electric, Disney) and other household names today. It’s all a matter of opportunity costs – which are less when credit is tighter and consumer confidence is low. There are other forces at work, too, during bad times: competitors may be weaker, reorganizing or closing up shop; buyers may be looking for less expensive alternatives; and customer loyalties often loosen, meaning they’re more willing to look elsewhere for a better deal. That also means big opportunity.

So if many entrepreneurs consider this period as prime time for a startup, the same thinking holds true for improving your online presence as well. Here’s why: ad rates are softening and if your product or service is truly unique, then launching during a downturn – especially if it involves innovative new solutions – could likely net new customers. All this is simply a preamble to the following 7 tips for positioning – or re-positioning – your site for success:

Take full advantage of SEO: Submit your sitemap to Google™, Yahoo!® and other search engines.

Add title tags and meta tags to your pages. Think about your keywords and how people find you.

Refresh your site content: Update, edit and fine-tune your text and images; add video and audio if possible; revamp your ecommerce strategy, maybe even your shopping cart.

Find more customers: Again, look to improve your SEO – and move beyond advertising banners and PPC to affiliate marketing programs, ad networks (remember prices are dropping), and focus on relationships and link building with partners.

Streamline your online look-and-feel: Rethink the appearance and functionality of your website.

Optimize your pages. Incorporate some of the many new open source tools to make it easier for your customers to interact with you – and find what they’re looking for, like a site search engine or user sitemap.

Consider a content management system (CMS): Not only are there a lot of free and inexpensive options available to you, in the long run you’ll save time and money on web maintenance and routine updates.

Start a blog: There’s never been a better time to add your own, unique voice to the blogosphere. Demonstrate your expertise as a knowledge leader in your field. Drive more traffic. And generate more business/professional opportunities through Facebook, Twitter and other social networking channels.

What is website propagation

February 26th, 2009

Matthew

You’ve registered your domain name, and paid for hosting with a hosting provider, and uploaded your website to the web server. If this is all done, why can’t you see the results of your hard work right away? What is this DNS propagation people keep telling you about?

In order to understand DNS propagation, you must first understand a little about how DNS works. When you set up your website with your hosting provider, they create a Master DNS record in their Domain Name Servers. Your domain registrar (the company you paid for the honor of owning your domain name) points to your web host’s DNS server as being the master authority of your domain.

When any outside source wants to know how to find your website, they first go to the registration database to find out who the DNS authority is for your website. Then they visit your hosting provider’s DNS servers to find out what the IP Address is for your domain name, and from there your audience can now view your website.

The problem with this whole scheme is that in order to speed up the rate at which their customers can view the internet, each Internet Server Provider caches their DNS records. This means that they make their own copy of the master records, and read from them locally instead of looking them up on the Internet each time someone wants view a website. This actually speeds up web surfing quite a bit, by (1) speeding up the return time it takes for a web browser to request a domain lookup and get an answer, and (2) actually reducing the amount of traffic on the web therefore giving it the ability to work faster.

The downside to this caching scenario and what makes it take so long for your website to be visible to everyone, is that each company or ISP that caches DNS records only updates them every few days. This is not any kind of standard, and they can set this time anywhere from a few hours to several days. The slow updating of the servers cache is called propagation, since your websites DNS information is now being propagated across all DNS servers on the web. When this is finally complete, everyone can now visit your new website. Being that the cache time is different for all servers, as mentioned above, it can take anywhere from 36 to 72 hours for DNS changes to be totally in effect.

New Office

February 3rd, 2009

Matthew

We are moving our office. We have been at the same location for two years now and our lease is up. The landlord wanted us to sign another two year lease and we feel that just is not a good idea. So we are looking for a new office space. We have a few good options. We will keep you posted.

Google Earth 5.0

February 3rd, 2009

Matthew

Google Inc. GOOG today announced the launch of ocean in Google Earth, a new feature that enables users of Google Earth to dive beneath the water surface, explore 3D underwater terrain and browse ocean-related content contributed by leaders in ocean science and advocacy. The new version of Google Earth also introduces Historical Imagery, a feature that enables users to virtually travel back in time through archival satellite and aerial imagery, Touring, which makes it simple to create a narrated tour in Google Earth and share it with the world and Google Mars 3D, which features hi-res imagery and terrain of the red planet.

“With this latest version of Google Earth you can not only zoom into whatever part of our planet’s surface you wish to examine in closer detail, you can now dive into the world’s oceans that cover almost three-quarters of the planet and discover new wonders that had not been accessible in previous versions of this magical experience,” said The Honorable Al Gore at this morning’s launch event in San Francisco. “Moreover, with the new historical imagery feature, you can look back in time and see for yourself the unprecedented pace of change taking place on the Earth — largely because of human influences. For example, you can watch the melting of the largest glacier in Glacier National Park—the Grinnell Glacier—image by image, for the last decade.”

“In discussions about climate change, the world’s oceans are often overlooked despite being an integral part of the issue,” said Eric Schmidt, CEO of Google. About one-third of the carbon dioxide that we emit into the atmosphere ends up in the oceans. Furthermore, biodiversity loss in our oceans in the next 20-30 years will be roughly equivalent to losing an entire Amazon rainforest, but this goes unnoticed because we can’t see it. This is why today’s launch of Google Earth 5.0 is so important - it gives us an opportunity to change everyone’s perspective.”

Ocean in Google Earth combines sea floor terrain and expert content to provide users with an opportunity to explore some of the most difficult-to-reach parts of the world. Virtual travelers to Hawaii, for example, can examine underwater volcanoes, see videos about the exotic marine life of the region, read about nearby shipwrecks and contribute photos and videos of favorite surf spots.

The ocean feature is on by default in the newest version of Google Earth. As users zoom in on the ocean they will see a dynamic water surface, and once they dive beneath the surface they can navigate 3D sea floor terrain. The feature includes 20 content layers, containing information contributed by the world’s leading scientists, researchers, and ocean explorers.

“What this project helped me begin to understand,” said John Hanke, Director of Google Earth and Maps, “is the role the ocean plays in global climate change and the impact that humans are having on the oceans and the creatures that live in it. It was a serious omission on our part not to include a better treatment of the oceans when we launched Google Earth, and I’m very happy that we’ve been able to address that. We now have a good substrate for publishing and exploring data about the ‘other’ two-thirds of the planet.”

The new feature was developed in close collaboration with oceanographer and National Geographic Explorer-in-Residence Sylvia Earle and an advisory council of leading ocean advocates and scientists.

“I cannot imagine a more effective way to inspire awareness and caring for the blue heart of the planet than the new ocean in Google Earth, ” said Sylvia Earle. “For the first time, everyone from curious kids to serious researchers can see the world, the whole world, with new eyes. In a stroke, Google Earth brings life and character to the blue part of the planet, and makes obvious the many ways land, water, atmosphere and living systems connect. Many ‘aha!’ moments are sure to come as people discover new patterns, new correlations, and countless personal discoveries while vicariously diving into the waters of the world.”

The announcement was made this morning at the California Academy of Sciences in San Francisco, one of the nation’s leading institutions for scientific education and research. Following the announcement, local fourth graders participated in an interactive lesson on marine ecosystems, designed specifically by Academy educators to use the new ocean feature. “Information technology is key to the work that Academy scientists and educators do, and Google Earth is a leading example of such technology,” said Dr. Greg Farrington, Executive Director of the Academy. “Ocean in Google Earth opens up a new world of opportunities to explore and educate the public about the least understood parts of our planet.”

Also launched today:

Historical imagery: In previous versions of Google Earth, users could only view only one set of imagery for a given location. Now users can activate a time slider to see both newer and older satellite imagery from around the globe, enabling them to observe a single location’s development over time.

Touring is a simple new way for users to create narrated tours of imagery and content in Google Earth. By simply pressing the “record” button, users can fly from place to place, zoom in or out and click on content balloons, providing voiceover narration along the way. Whether creating a tour of one’s family home or an in-depth study of environmental change, the tours are easy to create and even easier to share.

Google Mars 3D is the latest stop on Google’s virtual tour of the galaxy. Users can travel to Mars with the click of a button and see high resolution imagery and 3D terrain. They can fly to the top of Olympus Mons, the tallest volcano in our solar system, read geo-located excerpts about different locations on the planet from A Traveler’s Guide to Mars, observe where various Mars Rovers and Landers have touched down and much more.

GPS Tracking - Previously only available in the Plus and Pro versions of Google Earth, now all users can upload tracks from GPS devices (including many Garmin, Magellan, and NMEA-compatible devices) to Google Earth, making it easy to visualize and record running, hiking and biking routes.

Google Earth 5.0 is now available in 41 languages (previously 26): English (US), English (GB), French, Italian, German, Spanish (Spain), Spanish (Latin America), Dutch, Simplified Chinese, Traditional Chinese, Japanese, Korean, Portuguese (Brazil), Russian, Polish, Turkish, Thai, Arabic, Swedish, Finnish, Danish, Portuguese (Portugal), Romanian, Hungarian, Hebrew, Indonesian, Czech, Greek, Norwegian, Vietnamese, Bulgarian, Croatian, Lithuanian, Slovak, Filipino, Slovenian, Serbian, Catalan, Latvian, Ukrainian, and Hindi.

Product descriptions, visuals and more can be found at http://sites.pressatgoogle.com/ocean

Broadcast quality b-roll is available at www.thenewsmarket.com/google.

About Google Earth

Google Earth combines satellite imagery, maps and the power of Google’s search service to make the world’s geographic information easily accessible and useful. There have been over 500 million unique downloads of Google Earth since the product’s launch in June, 2005. Google Earth can be downloaded for free at http://earth.google.com/.

The Best Marketing Ideas for 2009

January 23rd, 2009

Matthew

1. Local Search.  Newspaper readership, Yellow Pages use, and TV audiences continue to shrink, making local consumers, hard to reach. The good news is that more and more consumers are going online and using local search to find everything from attorneys to plumbers to child care. For you, local search can be far less expensive than traditional marketing. It also can deliver a much better “cost of acquisition.” Since local search zeroes in on your own highly targeted audience, you’ll get leads that are more relevant and it will take less time and money to convert those leads into customers.

2. Online Video. . Studies show that video can boost click-throughs 50%. It also boosts your search engine visibility. That’s why smart marketers are starting to use video in eMail, eNewsletters, microsites, press releases, and in advertising and awareness campaigns on sites like YouTube and Facebook. During 2009, experiment with using video! Some ideas: product demos, testimonials, introduction to your website, special report, a status report (e.g., progress on a project or how you’re renovating your offices), etc.

3. eCommerce. Online sales continue to grow. More and more customers are staying in the comfort of their own home and saving the gas to make purchases. If you do not sell online. You really should.

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