Standardized Video

May 1st, 2008

Matthew

The Interactive Advertising Bureau (IAB) is set to publish new guidelines for online video ads on Monday May 5th. The group has been taking suggestions and input from industry members on proposed guidelines for a month.

The guidelines do not prevent new online video ad formats from developing in the future, but they may cut down on proliferation of forms, which can frustrate consumers and make the business of selling ads more difficult.

eMarketer predicts that spending on online rich media and video ads will account for nearly one-fifth of all online ad spending by 2012, up from 9.7% of all online ad spending in 2007.

“Video ads command higher prices than static display advertising,” said David Hallerman, senior analyst at eMarketer. “That both boosts overall ad spending and draws in more dollars from traditional brand marketers, who have been reluctant to commit much of their ad budgets to the Internet.”

Ongoing experiments with video ad formats and a lack of standards have, in part, kept the online video ad market from even stronger revenue growth.

Other hurdles have included limited high-quality video content to attract big advertisers and unresolved issues such as traffic measurement, which will be needed to gain the trust of the most deep-pocketed marketers.

As those problems are solved, spending will increase. eMarketer predicts that US online rich media and video ad spending will total more than $9.4 billion in 2012, which is more than four times as much as the 2007 spending level.

For its part, the IAB said that the guidelines and best practices address the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.

“Digital video has matured beyond the experimentation stage, and continues to be one of the most exciting platforms within the interactive landscape,” said Randall Rothenberg, CEO of the IAB. “The creation of these formats and guidelines will allow digital video to continue to flourish on two levels—creativity and marketplace efficiency.”

The IAB said that the guidelines attempt to simplify digital video ad buying across multiple sites with minimum common ad specifications for video, overlay and companion ads. As with standardized ad formats in other media, they are designed to make operations more efficient through a common set of creative submission guidelines.

“In general, the attempt by the online ad industry to create standards and guidelines is most often a good thing,” Mr. Hallerman said.

Jeremy Fain, senior director of industry services at the IAB, told eMarketer that the standards were designed to make it easier to buy online video ads on a mass scale.

“The guidelines take out the friction, gather the most widespread formats and make it easier for large agencies to buy across larger audiences online—making digital video a serious portion of their online plan.”

He said that designers would still have plenty of room to create.

“All of our guidelines are minimum standards so as to not stifle innovation.”

Google Adwords Phone Number

April 16th, 2008

Matthew

The toll-free phone number for google Advertising is:
1-866-2-google
(466453)

Join Our Web Design Blog

April 16th, 2008

Matthew

Are you passionate about web design ?
Do you love vector graphics ?
Want to share your work or ideas ?
Have some new and great tutorials?
Do you like creating website templates or vector images and share them with others?
Like helping others out with information and resources?

If you answered yes, Then You are THE ONE we are looking for

We are currently seeking a passionate web / graphic designer / photographer / copywriter that loves to write about web design, graphic design, vector graphics, photoshop, css, usability, marketing, fonts, growing a website design co.mpany, or anything else interesting

Does this sound like you? Want to get started ? It’s easy, just email us at info@7daywebdesign.com with one of your articles and we will get in touch with you.

What will you get by writing here?
· A LOT of passionate web designers reading your posts.
· The satisfaction of being a part of something larger than the majority
· Your signature will link to your personal website or blog.

timer script

April 16th, 2008

Matthew

http://www.stuntsoftware.com/OnTheJob/

Invoicing
Powerful invoicing features let you create invoices in PDF, text, csv, or xml format. You won’t have to use a second application to create beautiful invoices anymore.
new Customize invoices to fit your preference or language.

Idle Time Checker
If you forget to stop your timer when you leave your computer, On The Job will remind you when you return, and give you the chance to subtract that time.

Dock Status
See the status of your timer at a glance with dock badges.

Job Archiving
Save archives of old jobs, or send an archive of a job to your team leader.

Keyboard support
Version 2 of On The Job contains extensive keyboard support. Use the space bar to start the timer, arrow or tab keys to move around the interface, as well as numerous other keyboard shortcuts.

Organization
Organize your jobs into folders to keep things organized.

Motocross Design

April 14th, 2008

Matthew

We have been hired to work on a big time motocross website. This is not our first ( we did an online boutique for Marissa Deegan - Brian Deegan’s wife and a very nice gal - about one year ago). We were invited to attend the x championship event on Sunday and met some really cool people. Here are some of the pictures I took of my kids with

Ricky Carmichael

 ricky carmichael

Travis Pastrana

travis pastrana

Chad Reed

chad-reed.jpg

Carey Hart

Carey Hart

Meta Tag Forward

April 9th, 2008

Matthew

<META
HTTP-EQUIV=”Refresh”
CONTENT=”5; URL=autoforward_target.html”>

Support Ticket

March 28th, 2008

Matthew

We have created a support ticket area to better assist our clients. This allows you the ability to check on the status and have a record of when you put the request in. It also allows our off site employess to assist in making changes and upgrades. To get to the support area go to: http://www.7daywebdesign.com/support/

Future Target Market: Women

March 24th, 2008

admin

In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer’s latest estimates. In 2012 females will outnumber males online by more than 8 million.

 women.gif

One reason for the difference is that there are more females than males in the

US population: 154.5 million in 2008 compared with 149.4 million males, according to the

US Census Bureau. In fact, teenage girls are the driving force behind increased female Internet usage in the

US. In the adult population, females are slightly less likely to go online than males: eMarketer projects that 68% of adult females will do so in 2008, compared with 70% of adult males.

In 2008, 68% of all females ages 3+ and 65% of males 3+ will go online at least once a month.

Go Local Listing

March 19th, 2008

admin

We are happy to introduce a new local search marketing firm: http://www.golocallistings.com . They have incredible rates and even better results. The days of paying $159 a month for local listings are gone.

Online Advertising continues to grow

March 19th, 2008

admin

eMarketer predicts that, despite the economic rough patch, US online advertising will continue to grow through 2008. Online ad spending will rise by 23%.

Yet even that reduced rate of growth will continue to top total media ad spending, maintaining online advertising’s position as the fastest-growing media in terms of ad spending.

“Several elements unique to the Internet will support continued US ad spending growth even if other media falter,” said David Hallerman, senior analyst at eMarketer.

“The greater ability to measure ads online will likely encourage marketers with reduced budgets,” Mr. Hallerman said. “Those same marketers are finding that the audiences they need to target are spending more of their media time on the Web.”

Search will account for the largest portion of online ad spending in 2008, at 40%. That percentage will decrease slightly through 2012, when it will account for 37.3% of US online ad spending.

onlinespending.gifConversely, spending on rich media and video advertising is set to grow as a percentage of online ad spending, rising to 18.5% in 2012 from 10.2% in 2008.

eMarketer predicts that total US advertising spending will grow by 3.3% in 2008.

Advertising Age recently reported that other analysts have also predicted total media ad growth.

Speaking at the American Association of Advertising Agencies‘ Media Conference and Trade Show, Bear Stearns analyst Alexia Quadrani said US ad spending would increase 4% in 2008, up from an estimated 3.3% in 2007.

Ms. Quadrani said that, despite fears about the economy, marketers still have reason to spend on advertising.

“Many marketers face an extremely competitive landscape with products that aren’t very different from those of rivals. They also have raised prices and need to advertise to get consumers to continue to buy their goods.”

« Previous Entries

© 7 Day Web Design. All right reserved.